LOOKING FOR MY DESIGN ROLE
Making human-centered
Konstantin Krichko
design
About me
Hi, I'm Konstantin Krichko — a product designer with a passion for exceptional digital experiences. With an engineering background, I specialize in designing innovative products for B2B and B2C markets.
Engineer's problem-solving approach
Expert in TRIZ and decomposition for complex tasks
Minimalistic interface design
Involved in the full design process: user research, competitor analysis, UI design, and usability testing
Deep understanding of the interface stack: CSS, HTML, Java Script
What I do
3D
Through my expertise in 3D graphics, I bring design projects to life with immersive experiences, spanning illustrations, communication materials, and product design.
Visual
By leveraging fresh online inspiration and incorporating the latest design techniques, I produce unique, effective, and user-friendly designs that leave a lasting impact.
Motion
Through the use of fancy motion and animations, I create designs that captivate and remain memorable in the minds of users, enhancing their overall experience.
Product
With a focus on best practices, I create effective designs by iteratively refining them until they achieve objectives, ensuring optimal functionality and user satisfaction.
My projects
The mobile banking app (iOS | Android) for B2C clients of Alfa-Bank. The application received the awards "Best Bank of Belarus" — Markswebb (2019), "Best Bank of Belarus" (2019) — Euromoney magazine, "The Banker's Tech Project Awards" (2019) for InSync Now, "Best Digital Banks of the World" 2020 — Global Finance, "Innovators" — Mobile Award Banking Awards (2021) — "Global Finance Magazine", "Innovative Banking Products" — Belarusian Bank of the Year (2023).
InSync App
Mobile banking application (iOS | Android) for B2C clients of Alfa-Bank. The application was a continuation of the previous InSync app. A feature of the new product is a new information architecture based on the operation of micro-services. Together with the team, user research, competitor analysis were conducted. 150 user interface scenarios were developed and user usability testing was conducted on prototypes.
INSNC App
Banking service for B2C clients (Web). Designed for seamless interaction with the bank's system, in parallel with the mobile application "INSNC". Designed payment scenarios, loyalty program, user profile, transaction history, A-Club scenarios (personal manager).

INSNC Design System is based on the design system of the Russian Alfa-Bank and adapted to the needs of current tasks. My functions were: creating new components, creating graphic elements, documenting and supporting.
Web INSNC & design system
Website for a network of medical dental clinics. User research, benchmarking, prototyping, web design, usability testing were carried out. The constructor of landing pages, calculators for calculating the cost of treatment, a blog constructor, payment scenarios are also designed.
ORTCO
A service for finding masters and organizing the work of barbershops. Competitive analysis and user analysis were carried out. The basic functions of the application are identified and designated. Prototypes have been made. Master search scenarios and user interaction scenarios have been designed. The application interface is made.
Masters App (iOS) — MVP
New design of contactless and push-button ATMs. When creating the interface, the focus is on accessibility, minimalism, convenience. Prototypes have been made. Usability testing of users was carried out.
ATM interface for Alfa-Bank
feedback
Konstantin is an incredibly intelligent person with an exceptional ability to understand complex problems and come up with effective solutions
Elizaveta Tyaglo
Digital Product Owner at Alfa-Bank | INSNC
He asks many questions before diving into details or doing any actions which saves much time and shows his professional skills
Nikita Prokudin
E-commerce Lead at H.V.M.N.
His work is always user-centric, and the professional designs he produces consistently surpass client expectations
Andrey Kupriahin
CRM | E-commerce professional
TASK MASTERY
USER RESEARCH
COMPETITOR STUDY
USER SCENARIOUS
USER INTERFACE
USER TESTING
POLISHED DESIGN
I thoroughly analyze project requirements, objectives, and constraints to ensure
a clear understanding of the design task and align with stakeholders' expectations
I conduct comprehensive research, including interviews and surveys, to gather insights into user behaviors, needs, and motivations, informing the design decisions
I analyze competitors' products and design strategies to identify industry trends, benchmark against best practices, and find opportunities for differentiation
By creating user personas and mapping user scenarios, I uncover common usage patterns and user goals, ensuring the design meets their specific needs
I design visually appealing and intuitive user interfaces, leveraging principles of usability and visual design to create engaging and user-friendly experiences
I conduct rigorous usability testing on prototypes, involving real users to gather feedback, identify usability issues, and refine the design for optimal user experience
I continuously iterate on the interface based on user feedback, insights from usability testing, and industry best practices, striving to enhance the overall user experience
Research-driven iterative design for user-centric solutions that meet project objectives and evolving user needs
1
2
3
4
5
6
7
Design process